03.13.2018

Shamrock Capital Makes Investment in Wpromote, a Leading Independent Digital Marketing Agency in the U.S.

Shamrock’s Investment in Wpromote is the First Outside Capital the Company Has Ever Taken

LOS ANGELES—March 13, 2018—Shamrock Capital, an alternative investment firm focused on opportunities in middle market media, entertainment and communications companies, announced today that it has made an investment in Wpromote, a leading independent digital marketing agency. Terms of the transaction were not disclosed.

Founded in 2001 by Michael Mothner, the company’s current CEO, Wpromote is a leading independent digital marketing agency with 350 people across eight offices. Wpromote helps its clients—which range from startups to Fortune 500 companies—grow their businesses online by providing them with end-to-end digital solutions. Regardless of a client’s size, as a “challenger agency,” Wpromote’s goal is to employ its wide ranging digital tactics so that its clients can effectively challenge their top competitors. Shamrock’s investment in Wpromote represents the first outside capital the company has taken.

“Mike and his team at Wpromote have done a phenomenal job of building a best-in-class digital agency that achieves superior results for its clients in a rapidly expanding digital advertising market,” said Steve Royer, Partner at Shamrock Capital. “Wpromote is one of the largest and fastest growing independent agencies in the country and we are excited to help them expand their foothold among companies looking to scale their businesses through digital marketing.”

“Over the years, we have been approached by numerous investment firms, but until we met Shamrock we had not found a partner who understood our business, our special corporate culture and our future vision better than this group,” said Mothner. “We are very excited to work with their team and have access to their network as we continue to execute on our business plan and meet the digital needs of our clients.”

Recently, Wpromote has had a string of exciting accomplishments, including: the completion of three acquisitions in the past 18 months; being awarded Agency of the Year by Search Engine Land; and, being named one of the Elite Digital Marketing Agencies in Forrester’s Search Marketing Wave.

About Wpromote


Founded in 2001 by Michael Mothner, Wpromote is an award-winning, rapidly expanding digital marketing firm with eight offices across the United States, including Los Angeles, New York, Chicago and Dallas. Named one of the Best Places to Work in the U.S. by Ad Age two years running, Wpromote and its 350 employees have helped hundreds of clients—from startups to Fortune 500 companies—grow their businesses online with end-to-end digital solutions. As the Challenger Agency for major brands like Providence Health & Services, Frontier Airlines, Z Gallerie, Bronto Software, Coffee Bean & Tea Leaf, United Bank, Omni Hotels & Resorts, and Forever 21, Wpromote utilizes integrated search, mobile, and social marketing tactics to challenge its clients’ top competitors. With unmatched experience in multi-channel, content-centric campaigns and unrivaled dedication to clients’ results, Wpromote helps companies big and small act and move like large enterprises online. Find out more at Wpromote.