03.25.2010

Media Storm names Carat’s Cornfeldt to Digital Director Post

Media Storm on Thursday named Jeremy Cornfeldt as its new managing director of digital. Most recently, Cornfeldt served as SVP and group client director at Carat New York, where he was responsible for overseeing the pet care business on P&G.

Effective immediately, Cornfeldt is responsible for management of the digital team, as well as related client support. This includes figuring out how best to integrate digital into the agency’s overall vision, while spearheading relevant process and technology developments. Cornfeldt will report directly to Media Storm’s co-founders and managing partners, Craig Woerz and Tim Williams.

According to Woerz, the agency has grown its employee base by 30% over the past 12 months — “despite an economy that has taken a significant toll on some of our larger agency competition,” Woerz said.

Founded in 2001 and based in South Norwalk, CT and New York City, the agency’s client list includes FX, Food Network, Fox, NBC Universal, Showtime and 20th Century Fox.

At Carat New York, Cornfeldt managed communication strategies for both the offline and online channels, and was responsible for leading all of the digital initiatives on pet care, including the digital media strategy, content development and social media.

Prior to his role on the P&G account, Cornfeldt was responsible for overall management of the Carat Fusion New York office.

In that role, he managed the office operations including oversight of 45 employees, development of strategic service lines including data, media and search, management of revenue goals and he served as a strategic lead on clients that include Pfizer, and Wyndham Hotels Group.

Mr. Cornfeldt was also a member of the Executive Leadership team for Carat Fusion, where he is credited with shaping the agency’s overall strategic direction and position in the marketplace.

Late last year, Media Storm debuted a new division focused solely on developing and executing campaigns using interactive television, addressable advertising, and video-on-demand platforms.

Named BOLT, the division’s first clients included WE-tv, Food Network and the MLB Network. Campaigns developed by the division aim to make TV a more actionable media, while delivering ROI driven by behavior.

Media Storm iTV applications have run over 350 individual campaigns, according to Woerz.