08.19.2015

FanDuel Acquires Leading Sports Analytics Company, numberFire

Site Provides Users with Differentiated, Customizable Tools for DFS Lineup Creation

New York, NY, August 19, 2015 – FanDuel Inc. (www.fanduel.com), the largest one-day fantasy sports operator, today announced the acquisition of numberFire, the leading next generation sports analytics platform that uses proprietary statistics to mine for unprecedented insights that predict player and team performance. numberFire’s editorial team publishes the data on their website, while the company’s analytics and tools are available to sports fans through subscriptions and media companies through licensing. Terms of the deal were not disclosed.

“numberFire’s demonstrated ability to grow a business around sports data, engage their users, create compelling content and support the fantasy industry makes them an ideal complement to FanDuel,” said Nigel Eccles, CEO and co-founder, FanDuel. “It’s our intention to build a multiplatform sports entertainment company, and joining numberFire and FanDuel creates the opportunity to meaningfully grow both businesses while providing fantasy sports users the best tools around.”

numberFire’s site will remain operational and FanDuel will invest in growing the company’s preexisting revenue streams, while numberFire’s proprietary information will eventually be incorporated into FanDuel’s platform to increase user engagement and expand on product offerings for users.

“numbeFire’s goal has always been to make sports fans smarter, and FanDuel’s mission is to make sports more exciting. The businesses are a cultural fit,” said Nik Bonaddio, CEO and Founder of numberFire. “numberFire’s consistent growth is directly correlated to the rise of the daily fantasy industry and uniting our teams will propel the sports analytics and fantasy industry forward.

The acquisition of numberFire comes on the heels of FanDuel’s acquihire of Kotikan, the leading app developer in Scotland, to further innovate and develop FanDuel’s mobile products.

 

About FanDuel

FanDuel is the leading daily fantasy sports provider with the sole mission of making sports more exciting. Founded in 2009, FanDuel has redefined fantasy sports; offering a multitude of one-day game options for NFL, NBA, MLB, NHL, and college football and basketball, with new public and private leagues forming daily, ranging in size from two to thousands of players. FanDuel is the Official Partner of the NBA and has multiple deals with NFL and NBA teams, driving fan engagement, hosting numerous live events and creating once-in-a-lifetime experiences for sports fans throughout the year. Based in New York City with offices in Los Angeles, Orlando, Edinburgh and Glasgow, FanDuel has raised $363 million in funding from investors including KKR, Google Capital, Time Warner/Turner Sports, Shamrock Capital, NBC Sports Ventures, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital.

About numberFire

numberFire is a next-generation predictive sports and advanced analytics platform that uses mathematical modeling and quantitative analysis to predict and project player and team performance as well as game outcomes. As the premier tool for sports fans everywhere, numberFire simplifies stat crunching to provide the most accurate projections in the industry, every day. With more than 225,000 members and reaching 100 million sports fans per year, numberFire’s premium service answers life’s important questions from draft picks to optimal lineups. The New York City based editorial and analytics team works alongside 65+ contributors to deliver the most comprehensive data driven analysis and commentary anywhere, while also powering content for the likes of ESPN, USA Today, Sports Illustrated, and many more. Additional information can be found at numberfire.com or follow us on Twitter.